Creativity, Inc.
Good to Great
Building a Second Brand
The Lean Startup
Blue Ocean Strategy
Leaders Eat Last
The Innovator's Dilemma
Thinking, Fast and Slow
Lean In
The Power of Habit
Four Thousand Weeks
The 5AM Club
Crucial Conversations
The Infinite Game
Never Split the Difference
The First 90 Days
Creativity, Inc. Good to Great Building a Second Brand The Lean Startup Blue Ocean Strategy Leaders Eat Last The Innovator's Dilemma Thinking, Fast and Slow Lean In The Power of Habit Four Thousand Weeks The 5AM Club Crucial Conversations The Infinite Game Never Split the Difference The First 90 Days
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Hooked
In Hooked, Nir Eyal decodes the psychological mechanics behind the world's most engaging technologies. He introduces the Hook Model, a four-step framework—Trigger, Action, Variable Reward, and Investment—that companies use to manufacture desire and turn casual users into daily devotees. Master these principles, and you can build ethical, habit-forming products that solve real problems and keep users coming back without relying on expensive marketing.
Don’t Make Me Think
In Don't Make Me Think, usability expert Steve Krug provides a masterclass in intuitive web design. He argues that users do not read pages carefully; they scan them ruthlessly. By understanding how people actually behave online, designers can eliminate cognitive friction, embrace web conventions, and create digital experiences that allow users to accomplish their goals without expending unnecessary mental energy. It remains the definitive, common-sense guide to making things easy to use.