Creativity, Inc.
Good to Great
The Lean Startup
Blue Ocean Strategy
Leaders Eat Last
The Innovator's Dilemma
Thinking, Fast and Slow
Lean In
The Power of Habit
Four Thousand Weeks
Creativity, Inc. Good to Great The Lean Startup Blue Ocean Strategy Leaders Eat Last The Innovator's Dilemma Thinking, Fast and Slow Lean In The Power of Habit Four Thousand Weeks
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Blue Ocean Strategy
Blue Ocean Strategy, by Kim and Mauborgne, presents a systematic approach to making competition irrelevant by creating uncontested market space. The book contrasts bloody "red oceans" of competition with wide-open "blue oceans" of new demand. The key is "value innovation"—the simultaneous pursuit of differentiation and low cost. Using the "Four Actions Framework" (Eliminate-Reduce-Raise-Create), companies like Cirque du Soleil can reconstruct market boundaries and create a new, powerful value curve.