In Made to Stick, Chip and Dan Heath reveal why some ideas thrive while others die. They argue that the "Curse of Knowledge" makes us poor communicators and offer a six-part framework, SUCCESs, to make ideas stickier. By making messages Simple, Unexpected, Concrete, Credible, Emotional, and telling them as Stories, anyone can craft an idea that is memorable, understandable, and capable of changing minds and behavior.

"The E-Myth Revisited" by Michael E. Gerber explores the myth of the entrepreneurial mindset and explains how to turn small businesses into successful enterprises. The book argues that most small business owners are technicians who are great at their craft but lack the business knowledge to run a successful business. The book provides practical advice on how to build a business that works, including creating systems and processes, hiring and managing employees, and developing a business strategy. It also focuses on the importance of the entrepreneur's mindset and how to develop it.